Thesis Paper: ALS for Effective Design
ALS for Effective Design
Though the third and fifth sketches contain a figure that may carry a message along with it, they fail to portray their actual purpose since they lack the main message text, like that contained in the other sketches. Hope, fight and live, alone, may imply countless goals.
However, the inclusion of the main keyword, ALS would make the design more effective in communicating the intended message. The fourth sketch has a clear message that as far as ALS is concerned; it takes hope and a fight to live through the disease. The positioning of the text at the bottom of the fourth sketch also creates room for displaying the main objective of the poster and campaign; ALS.