Custom Term: Paper Introduction of iTunes by Apple

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Custom Term: Paper Introduction of iTunes by Apple

Introduction of iTunes by Apple

When the Apple Company introduced its iTunes service, it expected to make a huge interest and witness a large customer appreciation. However, this did not go the way Apple Company expected. There were a lot of customer complaints that streamed in from the Apple user’s regarding this service. A report from the iTunes customer service website indicated a total of 92.89% negative customer feedback (iTunes Customer Service, 2011).

Apple tried its best to settle this issue by introducing changes and implementing some of the recommendations given by the customers. However, the company was not in a position of implementing all the recommendations given by the customers. Thus, a section of the customers were still unimpressed by the company. This issue caused a stumbling block in the company-customer relations for Apple. It resulted in a lot of losses by the company in the iTunes service.

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