Impact of National Culture on Consumer Decisions

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Impact of National Culture on Consumer Decisions

Impact of National Culture on Consumer Decisions

In the journal article, the intellectuals seek to determine the extent to which national culture impacts the decisions made by consumers. Since producers and consumers are the fundamental pillars of any successful business, the research conducted by the scholars cannot be undermined.

Expounding on Hofstede’s collectivism/absolutism dimension, Leng and Botelho (2010) discovered that individualistic cultures have a lot of emphasis on product quality that collective culture. In the Case of the two countries, Brazil’s emphasis on product quality less than America’s. There is a definite link between the power distance dimension of culture and decision-making process of consumers. America’s high power distance index indicates a culture which has more emphasis and consciousness in product quality.

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