Cultural Dimensions Portrayed by USA and Brazil

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Cultural Dimensions Portrayed by USA and Brazil

Cultural Dimensions Portrayed by USA and Brazil

Having explored the cultural dimensions portrayed by both USA and Brazil, especially Brazil, it is essential to focus on the implications of cultural differences of USA’s endeavors of penetrating the Brazilin market. Eddleman (2000) gives a detailed background on Brazil-U.S. economic ties.

He especially focuses on the key aspects that boost Brazil’s economic growth and investment potential. This is an appropriate entry point in figuring out the future of USA’s trade and business relations with Brazil. The article’s primary focus is the bilateral approach used to enhance business between the two nations. America’s financial assistance to Brazil is an indicator that the culture is gradually accepting risks and uncertainty. The uncertainty avoidance index of Brazil is hence expected to reduce.

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